Benefits of Selling Jewelry online
Jewellery, valuable or not, plays a significant role in the lives of every individual hence why it’s among the most lucrative products to sell online.
However, if you’re still on the fence about whether or not to sell Jewelry online, consider the following points.
- By 2025, the global jewellery industry is estimated to grow to $292 billion. This predicts a tremendous demand for the years to come.
- The survey suggests that the steady price of gold combined with low-interest gold loans increased demand for Jewelry purchased online.
- Jewellery is typically relatively compact. This makes them convenient to ship and store because they only take up a little room.
Now that you know why the modern jewellery industry is so lucrative, we can discuss the steps necessary to launch your online jewellery business.
How to get an online jewellery shop up and running?
It’s true that some companies have established their brand name and have substantial market shares in the jewellery market. So, how do you compete with them? Simple! If you follow our clear instructions, you’ll be able to sell Jewelry and boost your revenue. Even if you are a big company with a large advertising budget, a startup or even a small home-based business we got you covered.1. Launch an online jewellery shop.
To get started, you should create an online jewellery shop. Your online shop must have standard amenities like an “Add to Cart” button, a secure payment system, an integrated shipping provider, and social media profiles to share products and networking.
Yes, starting an online jewellery shop from scratch can be overwhelming.
But with EasyEcom, You may create a unique look for your online shop quickly and effortlessly with our customizable editor. In addition, you can create a fully functioning online shop and begin selling in less than 5 minutes.
2 . Enhance Your SEO Abilities
Use the right SEO strategies and techniques to boost your company’s visibility in search results. To get started, do some keyword research to identify relevant keywords that can be included throughout your product details. This will help your store’s Google ranking and its standing on other platforms. So why wait to have your online store optimized for search engines and visible to your ideal clientele?
3 . Give publicity and attract new customers by promoting your business on social media.
Online jewellers benefit significantly from the exposure they receive from social media. Researchers found that nearly half of all online consumers sought product content via social media. Therefore, if you regularly promote your store on social media platforms, you may increase your store’s visibility, gain new customers, and expand your business’s reach.
4 . Invest in paid advertisements
How can an online business get noticed in this digital era? It’s pretty easy to invest money into paid advertising across various social media sites to raise awareness of your products.
Paid advertising displays your products in front of your target audience as quickly as possible. Therefore you need to invest in some paid advertising. There is a wide variety of options, including Facebook advertisements, Instagram ads, and Google Shopping ads.
5 . Enroll people in your email list.
Most people need more time to purchase their first visit to your online store. Hence, emails can be a great resource to remind your customer of the next sale or your latest products.
Our built-in marketing tools make it easy to organize your email marketing strategies. If you’re launching a brand-new jewellery collection or holding a sale, you can immediately spread the word to your customer base. And also, you can send reminders to customers who started a purchase but never finished it.
6 . Develop a strategy for content marketing.
You may increase sales, brand awareness, and new customer acquisition with the assistance of a well-planned content marketing campaign. However, remember that your content should always align with your business and marketing goals. Also, With a plan, your content is a random collection of text, video, and visual elements. With the right content marketing plan across all of your company’s digital touchpoints, your online jewellery shop will be able to attract more customers, keep them engaged longer, and, ultimately, make more sales.
7 . Utilize influencer marketing
Research shows that over half of consumers (49%) rely on the opinions of influencers before making a purchase. Most significant companies today employ influencers as a marketing strategy. Thus, influencers are a fantastic option for promoting Jewelry on social media due to their enormous, engaged audiences. Also, with the help of influencer marketing, you can reach tens of thousands of prospective customers quickly and cheaply. Now that you know how to set up your eCommerce site, it’s time to consider some of the most daunting obstacles you may face in the early stages of your online business.
Obstacles you may face when selling Jewelry online.
Research shows that over half of consumers (49%) rely on the opinions of influencers before making a purchase. Most significant companies today employ influencers as a marketing strategy. Thus, influencers are a fantastic option for promoting Jewelry on social media due to their enormous, engaged audiences. Also, with the help of influencer marketing, you can reach tens of thousands of prospective customers quickly and cheaply. Now that you know how to set up your eCommerce site, it’s time to consider some of the most daunting obstacles you may face in the early stages of your online business.
You are finding your niche and connecting with the right audience.
Finding your market niche is essential before opening up shop and sourcing supplies. You don’t have to try to sell everything at once. Suppose, for instance, that you have a passion for pearl jewellery, diamond jewellery or silver jewellery. Focus on building authority in that jewellery market by connecting with your target audience. And then, after you have attained considerable market share and established your brand in that particular jewellery market. Include other types of jewellery in your collection.
Timely Delivery
As a business owner, one of the most typical problems you might face is a delay in delivery, damaged goods, incorrect addresses, and invalid tracking numbers. These may lead to bad customer experience and negative publicity and reviews.
Secure online payment methods.
Building trust is essential in jewellery selling. It is crucial to locate payment gateways that your customers feel confident using to complete the purchase.
Easyecom has secure payment gateways for all sellers, and all sellers are protected from cyber-attacks. So join Easyecom and provide multiple and secure payment options for your customers.
Refunding, returning, and exchanging items is a hassle.
Your duty as a seller is to check all products for flaws or mistakes before sending them off to the consumer. Unfortunately, accidents like these can occur, and the vendor is often left to pay the cost.
However, we got you covered with EasyEcom’s stock and inventory module in one place. And also, you can make your terms and conditions policies for refund, return and exchange.
Following this, we’ll discuss how you may use EasyEcom to promote your online jewellery store, overcome challenges, and boost revenue.
How will EasyEcom aid you in conquering these obstacles and boosting business for your online jewellery shop?
Check out how EasyEcom may boost revenue for your jewellery business.
1. You can list an unlimited number of products in your online store.
When you use our platform to create your online shop, you’ll be able to provide unlimited products to your clients.
You can customize your product listing with high-resolution images, descriptions, customizations, offers and prices. With all this in place, your listings will be more tempting to buyers. So why wait? Put up that first product listing right now!
2. Web page or mobile app? We got you covered.
Do you Intent to accelerate your online business? At EasyEcom, we assist you in developing both online companies and mobile apps. You don’t need to have any technical knowledge to build your store. Select a theme that works for your business. And You can open your fully functional online store in just 5 minutes.
3 . Build brand presence
You probably hoped to broaden your customer base, create a more robust digital presence, and become recognized as a credible brand. We make it simpler for you to reach your intended audience and run your marketing campaigns. We have inbuilt marketing tools, secure payment gateways, and much more to make your experience satisfactory.
3.1. Management tools
You won’t have to switch between a hundred tabs to get the answers you want anymore. The EasyEcom dashboard gives you a bird’s-eye view of your whole online store, along with time- and money-saving tips.
Your business’s sales, invoices, stock levels, bulk product listings, catalogues, and marketing initiatives across several platforms can be tracked from a single control panel.
3.2. Have access to marketing tools
With our built-in marketing tools, you can quickly launch marketing campaigns to raise awareness and attract more customers. Join us today and promote your jewellery store on Google, Facebook, Instagram, and other social media sites.
So, We have educated you on everything you need to know to sell Jewelry. It’s your turn to Impress your customers with EasyEcom.
